The Challenge

An online health and beauty brand in the UK sought to expand its affiliate marketing channel’s contribution to revenue but faced several industry-specific hurdles.

While the brand had historically maintained a steady, low-risk affiliate strategy, competitors with larger budgets dominated key placements.

Beyond budget constraints, tracking limitations made it difficult to differentiate new vs. returning customers. Additionally, regulatory restrictions limited promotional messaging, and consumer scepticism around certain healthcare products slowed adoption.

The pharmacy needed a targeted, data-driven approach to:

• Maximise existing partnerships.
• Improve return on ad spend (ROAS).
• Position affiliates as a core revenue driver rather than a secondary acquisition channel.

The Afflusion Approach

The solution was a precision-focused strategy that optimised partnerships, commission structures, and promotional tactics to drive scalable, measurable growth.

Strategic Affiliate Segmentation

Afflusion restructured the affiliate programme, segmenting partners into three categories:

1. Top revenue drivers
2. High-traffic but low-conversion partners
3. Inactive accounts

This allowed for tailored commission models, rewarding performance while reviving dormant partnerships.

A tiered CPA model was introduced, differentiating between new vs. returning customers and adjusting rates for key product categories, ensuring competitive placements for high-value treatments.

Performance-Driven Partner Management

To strengthen publisher relationships and secure premium visibility, Afflusion implemented:

• Regular Communication & Strategy Sessions: Monthly publisher spotlights and co-branded promotions.
• Targeted Affiliate Onboarding: Signing a top UK cashback site, which quickly became a leading revenue contributor.
• A/B Testing to Refine Campaign Timing: Identifying peak conversion periods to secure high-impact homepage placements.

Leveraging Data & Smart Optimisation

The tracking and reporting framework was overhauled, introducing granular analytics that informed spend allocation and partner incentives. Key actions included:

• AI-driven Performance Tracking: Identifying top-performing placements and campaign opportunities.
• Conversion Optimisation: Adjusting minimum spend thresholds, increasing AOV by +47% YoY.
• Compliance-friendly Messaging: Crafting promotional content that adhered to industry regulations while addressing consumer scepticism.

The Results

The strategic shift delivered exceptional YoY performance, firmly establishing affiliates as a top growth channel:

• +443% revenue growth in the affiliate programme.
• +60% ROAS improvement.
• +47% AOV increase (from £120 to £177).
• 129 new affiliates onboarded.
• 15 inactive partners reactivated.
• +190% YoY market share increase.

Breakout success from key partners:

• A leading deals platform saw a +5,898% revenue increase after targeted optimisation.
• A major voucher partner achieved +1,642% revenue growth and a +1,121% increase in sales volume.

By revamping its affiliate strategy, this digital health and beauty brand transformed its performance marketing channel into a major revenue driver. The combination of data-driven decision-making, smart partner management, and innovative campaign execution positioned affiliates as an essential pillar of long-term ecommerce growth.

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The Challenge

A home décor retailer sought to enhance brand visibility and acquire new customers through Connected TV advertising. The brand aimed to leverage CTV performance marketing to optimize ROAS while maintaining cost efficiency.

Key objectives included:

• Driving new customer acquisition while keeping ROAS and CPA within targets.
• Utilizing existing creative assets to minimize CTV production costs.
• Aligning CTV campaigns with seasonal home décor promotions.
• Implementing incrementality tracking to measure new vs. returning customers.

Given that CTV advertising in the affiliate space is still evolving, the challenge was to execute a campaign that balanced branding objectives with performance-based advertising.

The Afflusion Approach

To maximize efficiency, a low-risk, performance-based Connected TV strategy was implemented in collaboration with a leading CTV ad platform.

Key Strategic Actions

Repurposed Existing Content: Converted social media video assets into 15- and 30-second commercial-ready CTV ads, ensuring cost-efficient CTV campaign execution.

Performance-Driven Media Buying: Instead of a traditional spend model, a pay-for-performance CTV agreement was secured, ensuring CTV ROAS optimization.

Advanced Tracking & Optimization

• Integrated CTV tracking pixels to measure CTV ad conversions.
• Matched CTV campaign order IDs with the brand’s CRM to distinguish new vs. existing customers.
• Adjusted CTV affiliate commission structures to maximize high-value customer acquisitions.

Seasonal Promotion Alignment: Integrated holiday-specific CTV ads to create purchase urgency.

Seamless Collaboration: Ensured alignment between the brand and media partners for maximum CTV performance marketing success.

The Results

The performance-based Connected TV campaign exceeded expectations, delivering cost-effective new customer acquisition and high CTV ad efficiency:

• 476 total orders generated via CTV advertising.
• 4% of total program revenue attributed to CTV marketing efforts.
• 300 new customer acquisitions, generating $97.4K in incremental revenue.
• 7% higher AOV (average order value).
• 10% eCPA, making CTV advertising more cost-effective than other upper-funnel strategies.
• 6x ROAS, significantly exceeding CTV performance marketing benchmarks.

By blending CTV brand awareness with affiliate-driven accountability, this initiative transformed CTV into a powerful upper-funnel advertising channel.

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The Challenge

A UK-based sustainable health and beauty brand faced a critical decision: shut down its affiliate marketing programme or find a way to make it work. The client believed traditional affiliate marketing, dominated by voucher sites and subnetworks, did not align with their values or business goals.

With major affiliates restricted, the programme struggled to deliver results. However, rather than closing it entirely, the brand agreed to trial a new UK affiliate programme optimisation strategy proposed by Afflusion Marketing.

The key objectives were:

• Removing low-value affiliates to improve conversion rates.
• Introducing a sustainable affiliate marketing approach with high-value partnerships.
• Aligning affiliate efforts with brand-led influencer collaborations.
• Fixing a broken affiliate validation process to restore trust.

The Afflusion Approach

Eliminating Low-Value Affiliates

• Removed voucher and subnetwork affiliates, which generated high traffic but poor conversion rates.
• This led to an initial drop in traffic but significantly improved audience quality and conversion rates.

Shifting to Content & Cashback Partnerships

• Introduced a strategic mix of cashback and content affiliates, ensuring high intent, engaged customers.
• Over 50% of sale-driving affiliates after the strategy shift were newly recruited partners.

Collaboration with the Client’s Influencer Agency

• While most influencer marketing moved to a separate agency, Afflusion Marketing retained key influencer affiliates.
• Seamless collaboration ensured that affiliate and influencer marketing remained aligned for long-term brand growth.

Fixing the Validation Process & Rebuilding Trust

• The client’s original validation process had a 78% decline rate, frustrating affiliates.
• After Afflusion Marketing introduced a data-driven affiliate marketing approach, the decline rate dropped to 10%, significantly improving affiliate engagement.

The Results

Year-over-Year Growth

• +200% increase in total sales
• +200% increase in revenue
• +500% increase in conversion rate, now exceeding 35%
• More than 50% of revenue-driving affiliates were new recruits
• Cost efficiency improved as revenue growth outpaced spending

The Value of a Strategic Affiliate Marketing Approach

Fixing a Broken Affiliate Validation Process

• A 78% decline rate discouraged high-value affiliate partners from staying engaged.
• Afflusion Marketing introduced best practices for affiliate validation, reducing the decline rate to 10% and restoring trust.

Retaining & Growing Key Affiliate Relationships

• Prevented the loss of high-performing affiliates through proactive relationship management.
• The affiliate programme restructuring resulted in over 50% of revenue-driving affiliates being new partners.

A Long-Term, Ethical Affiliate Marketing Strategy

By redefining its UK affiliate programme, this brand successfully transformed its performance while staying true to its ethical marketing values. The turnaround demonstrates that, with the right affiliate marketing strategy, brands can drive sustainable revenue growth in the UK market.

Without the backing of an experienced affiliate agency, it is unlikely that these results would have been achieved. The turnaround in performance and rebuilding of affiliate trust were directly driven by Afflusion Marketing’s expertise and leadership in the UK market.

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The Challenge

A well-established intimate apparel brand with a strong international presence sought to expand into the US market. Despite having a loyal customer base in other regions, breaking into the competitive US retail landscape, where dominant brands already had deep-rooted recognition, required a fresh approach.

To accelerate growth, the brand set clear affiliate marketing objectives:

• Ensure affiliate-driven revenue contributes at least 10% to total online sales.
• Establish consistent, scalable revenue growth through performance-based partnerships.
• Maintain a minimum 3x return on ad spend (ROAS) for paid affiliate placements.

The Afflusion Approach

Afflusion Marketing executed a streamlined, results-driven affiliate strategy, focusing on three core areas:

High-Impact Media Features

Secured premium editorial placements on influential publisher websites to enhance brand credibility and introduce the company to a wider target audience.

Performance-Based Commission Structuring

Optimized commission-based marketing payouts to incentivize top-performing affiliates while maintaining cost efficiency.

Innovative Affiliate Partnerships

Leveraged non-traditional affiliate marketing channels, including streaming platform placements, which resulted in a 37% increase in website traffic and exceeded ROI expectations.

This scalable affiliate program ensured a balanced approach across multiple funnel stages, enhancing brand awareness, driving conversion growth, and maximizing profitability.

The Results

The implementation of this affiliate program success strategy led to measurable results:

• +126% increase in affiliate-driven revenue YoY, surpassing initial projections.
• +103% growth in total clicks, fueled by strategic placements and expanded publisher relationships.
• +9% YoY improvement in ROAS, while cost-per-acquisition (CPA) dropped by 13%, enhancing profitability.
• +106% increase in first-time order revenue, signalling successful new customer acquisition through affiliate efforts.

By aligning strategic media activations, optimized commission structures, and high-impact affiliate partnerships, the brand transformed its ecommerce growth strategy into a scalable, high-performing revenue driver.

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The Challenge

A subscription-based service provider sought to expand its digital acquisition strategy through the affiliate marketing channel. While the program had historically focused on last-click conversions, the brand recognized the need for a full-funnel approach, one that would engage consumers from initial discovery to final purchase.

The challenges were clear:

• Diversify the publisher mix to ensure exposure across multiple touchpoints in the customer journey engagement.
• Reduce Customer Acquisition Costs (CAC) while maintaining quarter-over-quarter growth.
• Go beyond traditional attribution models to capture the true value of upper-funnel investments.

Without a shift in strategy, the brand risked plateauing growth and underutilizing the affiliate marketing channel’s full potential.

The Afflusion Approach

Afflusion Marketing designed a multi-faceted affiliate strategy to increase visibility, enhance engagement, and optimize efficiency:

Awareness & Demand Generation

Partnered with high-traffic content publishers to create organic-driven editorial content, increasing exposure and positioning the service in front of new audiences.

Consideration Stage

Engaged high-domain authority publishers to develop content marketing strategies, educating potential customers on the service’s value proposition and addressing common concerns.

Decision Stage & Demand Capture

Activated offer-based publishers and exclusive membership platforms to target high-intent consumers, leveraging conversion rate optimization (CRO) tactics to drive affiliate marketing ROI.

Smarter Commissioning for Greater Efficiency

Rather than applying a one-size-fits-all payout structure, Afflusion implemented tiered commission strategies to ensure each publisher type was incentivized appropriately based on their role in the full-funnel marketing model.

Beyond Last-Click Attribution

To accurately measure the impact of upper-funnel efforts, Afflusion collaborated with the brand’s internal analytics team to integrate full-funnel tracking models, ensuring that top-of-funnel investments weren’t undervalued.

The Results

Afflusion’s strategic adjustments delivered exceptional results, significantly exceeding expectations:

• +579% growth in traffic (H2 vs. H1).
• +219% increase in orders, with consistent quarter-over-quarter growth.
• 78% reduction in Cost per Acquisition (CAC) maximizing marketing efficiency strategies.

Full-Funnel Performance Insights:

• Content publishers drove a +1,368% increase in traffic and a +1,215% growth in orders.
• Full-funnel tracking models revealed up to 99% lower CAC compared to last-click attribution.
• Programmatic advertising campaigns delivered a 62% CAC reduction, reinforcing their value in long-term customer acquisition.

By expanding the affiliate partner mix, refining commission structure optimization, and leveraging data-driven decision-making, Afflusion transformed the client’s affiliate marketing strategy into a scalable, cost-efficient growth engine.

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The Challenge

A well-established international skincare brand sought to expand its presence in the US beauty market, where it faced low brand recognition and strong competition. Despite success in other regions, traditional affiliate marketing alternatives weren’t driving the necessary awareness and engagement to attract new customers.

With a tight budget and a need for high-impact exposure, the brand required an innovative performance PR strategy to introduce its anti-aging skincare line to US consumers. The goal was to drive immediate traffic, build credibility, and maximize ROI without relying solely on paid content placements.

The Afflusion Approach

Instead of traditional affiliate marketing, Afflusion Marketing introduced a Performance PR strategy centered around cost-per-click (CPC) media partnerships with a leading digital publisher. This approach secured editorial beauty placements at a fraction of typical advertising costs while reaching a highly engaged audience in the beauty sector.

Key Strategies Implemented

• Editorial Integrations: High-profile beauty publications featured the brand’s hero products, positioning them as must-have anti-aging skincare essentials.
• Product Gifting for Editorial Review: Beauty editors received skincare samples, enabling authentic, first-hand reviews that resonated with readers.
• Targeted Promotional Incentives: A limited-time offer drove urgency and conversions among new customers.
• Custom CPC Tracking & Optimization: A tailored performance-tracking framework ensured real-time monitoring and spend alignment with measurable impact.

The Results

High-Impact Beauty Brand Marketing

• 10,420+ total clicks through the campaign, exceeding the 10,000-click target.
• 4,000+ clicks generated by a single editorial beauty placement, showcasing the power of strategic media partnerships.
• 14,500+ clicks YTD, making the digital publisher the brand’s top traffic driver in the U.S.

By shifting to a data-driven performance PR model, Afflusion successfully helped the beauty brand break into a new market, proving that high-impact exposure and measurable performance don’t have to be mutually exclusive.

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The Challenge

A brand known for its commitment to sustainable travel accessories and smart design was looking to expand its customer base by increasing visibility for its lightweight travel bag, the Fold-Up Bag, a collapsible travel bag designed for convenience.

While the brand’s hard-shell luggage line had already built a strong presence, the Fold-Up Bag presented an opportunity to introduce new customers to the brand while complementing existing buyers’ purchases.

Early earned media exposure had already begun to surface, with four major press hits featuring the product in leading publications. The challenge was clear: capitalize on the momentum, extend strategic media outreach, and ensure that press attention directly contributed to measurable sales growth.

The Afflusion Approach

The performance PR team at Afflusion Marketing recognized an opportunity to take the existing buzz around the Fold-Up Bag and turn it into a results-driven, performance-based content commerce strategy. By acting quickly and strategically, the team amplified exposure while optimizing affiliate marketing success for revenue growth.

Here’s how Afflusion made it happen:

Targeted Media Outreach

After identifying the first four organic press hits, Afflusion’s performance PR team engaged directly with editors and writers from relevant publications to secure additional earned media placements and sustain visibility.

Leveraging Seasonal Promotions

By aligning the campaign with pre-Memorial Day and Memorial Day sales, Afflusion tapped into high-intent shopping periods, driving increased conversions at peak moments.

Strategic Publisher Engagement

The team worked closely with high-impact media partners, offering additional product samples and highlighting the Fold-Up Bag’s early sales success to encourage further editorial coverage.

Maximizing Affiliate & Content Commerce Channels

Afflusion ensured that affiliate partners and top-performing content commerce networks were optimizing for visibility, engagement, and conversion, turning earned media exposure into direct revenue.

The Results

• +213% revenue growth (YoY).
• +122% revenue increase over the campaign period.
• 603 units sold in just three months.
• 887M+ consumers reached through 12 press hits.
• 5x ROAS achieved through organic media outreach.

These results didn’t just drive short-term product sales; they extended the brand’s presence in the travel category, creating sustained visibility and interest from top-tier media outlets.

The campaign’s success also led to new publisher relationships, setting the stage for future editorial features and product spotlights.

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The Challenge

The holiday shopping season is a battleground where brands fight for consumer attention. For one fast-growing footwear brand, the challenge wasn’t just breaking through the noise, it was delivering 14,000 units of its newest slipper collection in just two weeks.

With the holidays approaching, the brand needed a strategy that did more than just attract eyeballs. It had to drive conversions at scale while navigating a tight inventory window. The campaign required an approach that balanced:

• Affiliate partnerships that could move volume efficiently.
• Performance PR integrations that secured high-impact media placements.
• Real-time agility to optimize spending and strategy as market conditions shifted.

This wasn’t just about selling footwear, it was about orchestrating a high-stakes marketing push in a season where every moment counts.

The Afflusion Approach

Activating the Right Partners at the Right Time

Affiliate partnerships played a critical role in the campaign’s success. Rather than relying on broad outreach, Afflusion focused on high-performing publishers with a proven track record in holiday promotions. These partners were activated early, with tailored incentives designed to maximize engagement during peak shopping windows.

Meanwhile, cashback and loyalty affiliates provided a final push, ensuring high-intent shoppers converted before inventory ran out.

Maximizing Visibility Through Performance PR

Afflusion’s performance PR team secured coverage with top-tier media outlets, ensuring the campaign reached the right audience at the right time. A national lifestyle publisher spotlighted the footwear in a seasonal roundup, adding credibility and demand just as shoppers were making purchase decisions.

When inventory began selling out faster than anticipated, Afflusion quickly pivoted media placements to alternative products, ensuring that traffic momentum wasn’t lost.

Optimizing in Real Time

Throughout the campaign, every marketing dollar was tracked and optimized. Commission structures were adjusted dynamically, shifting resources toward top-performing affiliate partners as data flowed in. A/B testing allowed for quick refinements in messaging and targeting, ensuring maximum ROI at every stage.

Collaboration across affiliate, PR, and media teams ensured that as market conditions changed, the campaign remained nimble, strategic, and results driven.

The Results

The campaign didn’t just meet expectations—it surpassed them:

• 161,000+ clicks from affiliate-driven links.
• 1,300+ orders placed within the campaign window.
• +125% YoY increase in commissions within the first week.
• +37% increase in AOV (Average Order Value).
• 2 million+ monthly visitors sustained on the brand’s website.

Key Wins

• Top-performing affiliate partners drove record engagement, with one publisher ranking as a top traffic driver to the brand’s website.
• National media coverage provided a halo effect, reinforcing brand credibility and boosting conversions.
• Agility was key. As inventory fluctuated, Afflusion’s ability to pivot ensured continuous momentum.
• With the right partners and a precision-focused affiliate marketing strategy, brands can transform seasonal promotions into long-term competitive advantages.

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The Challenge

An online retailer specializing in luxury fragrance samples sought to scale its affiliate marketing strategy while improving profitability. Initially managing the program in-house, the retailer faced inefficiencies in partner payouts, a lack of structured commission optimization, and minimal affiliate partner recruitment.

The key objectives for this initiative included:

• Enhancing affiliate marketing program profitability while strengthening relationships with top-tier partners.
• Implementing a structured commission optimization framework to ensure equitable compensation.
• Expanding and diversifying the affiliate partner network to drive sustainable revenue growth.

The Afflusion Approach

Commission Restructuring for Profitability

Afflusion conducted a detailed analysis of the top 20 revenue-driving affiliate partners, identifying disparities in commission structures. The team reallocated resources to ensure affiliate payouts aligned with each partner’s contribution within the sales funnel.

• Coupon partners saw adjusted commissions to reflect their position in the purchase journey.
• High-value affiliates, such as financial rewards programs, received optimized payouts to better reward their contributions.
• Overall affiliate program costs were reduced by 26% while maintaining growth momentum.

Affiliate Recruitment & Expansion

To drive sustainable ecommerce growth, Afflusion implemented a targeted affiliate partner recruitment strategy:

• Over 50 new affiliate partners were onboarded through direct outreach.
• Hundreds of new affiliates were integrated via advanced filtering tools that prioritized upper-funnel partners.
• The team leveraged data-driven insights to optimize recruitment and ensure long-term program sustainability.

Performance Optimization & Strategic Partnerships

The next phase of the strategy focused on leveraging high-performing affiliates and maximizing campaign efficiency:

• Afflusion strengthened relationships with top affiliates, leading to a 95% revenue increase from a leading financial rewards partner.
• Real-time tracking and optimizations boosted return on ad spend (ROAS) by 36%.
• The program’s reach expanded significantly, driving a 115% increase in website traffic year over year.

The Results

The strategic overhaul led to outstanding ecommerce performance improvements:

• 122% increase in total revenue year over year.
• 36% improvement in ROAS, demonstrating enhanced cost efficiency.
• 26% reduction in affiliate program costs, allowing for reinvestment in high-value partnerships.
• 115% increase in site traffic, fueled by enhanced affiliate recruitment efforts.
• 95% revenue growth from a top financial rewards partner, proving the value of commission optimization.

This strategic transformation enabled the retailer to achieve sustainable revenue growth while maintaining a cost-efficient affiliate marketing program, reinforcing the power of well-structured partnerships.

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The Challenge

A sustainable footwear brand needed to generate brand awareness, establish credibility, and drive eco-friendly sneaker sales in a crowded industry landscape. With limited time before launch, the brand required a strategy that would secure high-value media placements and ensure PR coverage converted into sales.

The Afflusion Approach

To achieve measurable results, Afflusion Marketing executed a data-driven performance PR strategy that maximized media exposure, editorial credibility, and sales impact.

Strategic Media Partnerships for Maximum Visibility

• Secured high-authority media placements across top lifestyle, business, and commerce publications to expand brand awareness.
• Targeted high-intent consumers through premium digital PR strategies.

Editorial Product Sampling to Build Trust

• Provided early access to influential journalists and media outlets.
• Achieved 14+ media sample requests, resulting in in-depth, credibility-boosting product reviews.

Exclusive Commerce Event for Direct Consumer Exposure

• Partnered with a high-impact commerce event to put the brand’s eco-friendly sneakers in front of engaged shoppers.
• Secured an exclusive feature that led to direct consumer action.

Performance Optimization for ROI-Driven Results

• Analyzed historical engagement and conversion data to prioritize media partners with proven impact.
• Focused on high-converting channels for measurable revenue growth.

The Results

This multi-faceted performance PR campaign delivered significant business results:

• 96 media placements across top-tier lifestyle and commerce publications.
• 12 high-impact features in a leading commerce publication, driving seasonal sales growth.
• 3K clicks (+572% MoM growth) and 141 orders (+404% MoM growth) in two weeks.
• +177% revenue growth in the first month (MoM growth).
• 398K clicks and 6.7K orders (YTD impact), making media coverage the top-performing digital channel.

By integrating premium media exposure, editorial credibility, and performance marketing insights, the partnership exceeded expectations. The data-backed PR strategy captured consumer attention and translated it into sustainable revenue growth.

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